Matter Makers, the Bangkok streetwear brand built around the concept of "exCOOLsive" — a blend of "exclusive" and "cool" — has held that identity since launching at Siam Square One, before expanding to Emsphere, Central Pinklao, Chiang Mai, and Hat Yai. The brand's new collection, GMOMG, states its concept clearly from the outset: take the preppy college, university, and Ivy League look, alter it, reconstruct it, and reinterpret it in the brand's own way — because change never comes from a blank slate, but from building on what already exists.
Collection overview
The most obvious move is playing with the DNA of the American college outfit, then twisting it to look messier and rawer than the original — argyle knit polos tied with a tartan scarf bow at the neck, American class-ring style rings engraved with letters, varsity-style tank tops, and t-shirts with university-crest graphics. All of it looks structurally familiar, but altered to feel not quite real — some logos are flipped, some pieces are cut into skewed, distorted proportions.
Another standout is denim rebuilt from the ground up: cargo pants pieced together from multiple fabric panels, washed to a muted color between olive green and rust, with exposed seams and a skirt-like fabric panel layered over the hip — feeling more like a work-in-progress than a finished product, matching the brand's own description that "the jeans are rebuilt into a different proportion."
The overall silhouettes lean oversized and asymmetric — boxy t-shirts drape loosely over the body, trousers pool and crumple at the ankle, rugby-collar sweatshirts drop off the shoulder — feeling deliberately casual, never accidental.
And of course, the brand's signature playful graphics are woven throughout the collection, like a duck plugged into a peeled banana — a bit of Gen Z humor and mischief that keeps the otherwise serious, earth-toned palette from taking itself too seriously.
In summary
GMOMG isn't a wholesale copy of the American college look. Instead, it takes familiar elements — crests, polo shirts, jeans, relaxed silhouettes — and takes them apart to rebuild them in Matter Makers' own language. It's consistent with what the brand has always done: taking something everyone already knows and making it feel more like itself.
Shop the collection: the brand's main website is https://matter-makers.com — go to the "COLLECTION" menu and select GMOMG.
