After several seasons of quiet luxury running the show, fashion this season is leaning big, according to Who What Wear's roundup of Autumn/Winter 2026 trends: colliding colours in colour-blocking, chunky textured fabrics (the suffix -maxxing is internet slang for going all out) that Who What Wear calls "texturemaxxing", and head-to-toe prints. Designers aren't piling things on just to pile them on. Every piece is chosen to mean something. It's mindful maximalism, not a random free-for-all.
Dolce & Gabbana is one of the brands that reflects this trend most clearly, from its Women's Fall/Winter 2026 show in Milan (28 Feb): sculpted corset dresses, huge sculptural structures, crystal embroidery all over, baroque opulence blended with Sicilian roots, with fine tailoring still at the core, such as classic pinstripe wool. The show also had Madonna, a close friend of both designers, in attendance.
The news that makes this trend much easier for Thai readers to connect with came on 8 September, when Dolce & Gabbana announced SOOBIN, leader of TOMORROW X TOGETHER (TXT), as the brand's newest Global Ambassador, with official images of him head to toe in the Fall/Winter 2026 Men's collection. The brand said SOOBIN's individuality and boldness of self-expression are a perfect match for its values.
As reported by Soompi, SOOBIN said it is a great honour to work with Dolce & Gabbana and that he is excited to start a new journey with a brand that “champions individuality while staying deeply rooted in its unique heritage and craftsmanship”. Before the announcement, he had attended the brand's Men's Spring/Summer 2027 show in Milan on 20 June, which makes the deal look like a relationship that built up gradually (our take).
A look back at SOOBIN's moments with Dolce & Gabbana, from TXT's official account.
And from SOOBIN's own personal account: "ready for @dolcegabbana"
Why the pair works: this year's maximalism isn't just selling luxury, it's selling "being yourself". Dress boldly, stand out, don't blend into the background. That matches the K-pop world's image, which already plays with strong style and clear self-expression. Add the fact that TXT has fans in Thailand, and this news becomes a good bridge between a global fashion trend and the interests of many Thai readers.
The short version: if you want to keep up with fashion this year, the keyword is "mindful maximalism". Choose pieces that mean something, mix textures and colours, but keep a clear focal point. Don't wear everything at once with no direction.
Sources: whowhatwear.com, runwaylive.com, fashionmagazine.com, ellementhailand.com, soompi.com
