RIMOWA has launched two seasonal colours, Umber and Ultramarine, for its Essential (polycarbonate suitcases) and Groove (leather bags) collections. The theme is the relationship between colour and material, according to the press release the brand issued from Cologne on 5 October 2026.
Two colours, two stories from the world of pigment
Umber is an earthy brown natural pigment, often the first layer in a painting. The name comes from the Latin "umbra", meaning shadow, and it casts a warm tone. Ultramarine is a vibrant blue derived from lapis lazuli, revered by artists since the Renaissance. RIMOWA calls it "deep, mesmerising, and velvety" and presents it as an homage to alchemy.
Joe Alwyn and the new studio
English actor Joe Alwyn stars in the campaign as a young artist moving into a new studio. He turns an unfamiliar space into a world of his own with the same pigments artists have used for centuries, and as the days pass the blue and brown seep into his daily life.
Essential: monochrome from handle to badge
The Essential cases are colour-matched from the handle and zipper to the logo badge and wheel housing, for a seamless monochrome look. The spec list is the practical kind: a stage-free telescopic handle, the Multiwheel system, TSA-approved locks and a complimentary leather address tag.

Inside, one side has a fully zipped compartment and a large mesh pocket, the other an adjustable Flex Divider, plus a compression system for packing more while staying organised. The new Essential suitcases are covered by the brand's lifetime guarantee.

Groove: the new Mini Shopping Bag
Groove gets a Cross-Body Bag Small and a Zipped Pouch in Umber for carrying the essentials.

The real newcomer is the Groove Mini Shopping Bag in both Umber and Ultramarine, a compact take on the original silhouette. It is made in Italy from smooth, resistant calfskin, with shiny palladium hardware and a magnetic closure. Carry it by hand, cross-body or on the shoulder with the removable, adjustable strap.

Prices in Thailand
The collection is available worldwide from 8 October 2026 at RIMOWA stores, retail locations, franchises and RIMOWA.com. RIMOWA Thailand's collection page already lists prices with a "New" tag; the prices below were checked on that page on 8 October 2026 and may change.
| Model | Colour | Price |
|---|---|---|
| Essential Cabin | Umber / Ultramarine | 33,300 THB |
| Essential Check-In M | Ultramarine | 38,400 THB |
| Essential Check-In L | Umber | 41,700 THB |
| Essential Trunk Plus | Umber / Ultramarine | 52,800 THB |
| Groove Mini Shopping Bag | Umber / Ultramarine | 56,800 THB |
| Groove Cross-Body Bag Small | Umber | 42,200 THB |
| Groove Zipped Pouch | Umber | 18,700 THB |
| Trifold Toiletry Pouch | Ultramarine | 9,300 THB |
| Packing Cube L | Ultramarine | 4,900 THB |
The Packing Cube S and M weren't priced on the collection page when we checked. European recommended retail prices in the press release run from EUR 100 to EUR 1,300.
Our take
In our opinion (based on the press images and specs, not on handling the pieces), the smart part is the restraint. Instead of shouting with a loud colour, RIMOWA picks two shades with real art-history roots and paints each piece as one from handle to badge. Brown looks like the easier everyday pick, blue is the head-turner, and the Mini Shopping Bag is probably the one people will chase.
Source: RIMOWA press release (Cologne, 5 October 2026) · Product images: RIMOWA




