On 16 September Calvin Klein unveiled the third chapter of its Fall 2026 “Feel the Fit” denim campaign, once again starring global brand ambassador Jung Kook of BTS. This chapter is about the confidence that comes the moment a pair of jeans fits just right.
Jung Kook says that after so many years with Calvin Klein he has come to appreciate how he feels every time he puts on the brand's jeans: there is something about the fit and the attitude that resonates with him, and bringing that feeling to life through music and movement made the campaign especially fun.
The film's idea is simple and sharp. Directed by Renell Medrano, it captures the instant Jung Kook pulls on his jeans. The sound of the zipper cues the beat, and instinctive movement and powerful choreography change the energy of the whole scene. It is set to “My Prerogative” and “Cut the Cake”.
The two fits in the campaign
90s Straight Jean: a classic silhouette redefined for fall, in washes from deep indigo to a warm mid-blue, styled with light fall layers.
Baggy Jean: an ultra-loose, oversized fit for easy movement, in a classic medium-blue wash. The brand says each fit styled through the campaign shows a different side of Calvin Klein denim, and is designed to make finding your perfect pair effortless.
The reel from Calvin Klein's official account: Jung Kook in the 90s Straight Jean in a warm mid-blue wash, captioned “Denim so good, you can’t sit still”.
Where to get it
The campaign launched globally on 16 September across Calvin Klein retail, calvinklein.com and the brand's social platforms, plus high-impact out-of-home placements. The press release does not give Thailand-specific availability or pricing, so check the current fits, colours and prices on the brand's official channels.
In short: this season Calvin Klein sells denim on feel rather than spec: jeans you can move in, with Jung Kook as the proof. If you are hunting for a new pair for the cooler months, these two fits are a good place to start.
Source: Calvin Klein press release via PVH (16 September 2026) and Calvin Klein's official Instagram post. Directed and photographed by Renell Medrano.
